The 2030 World Cup is the first to be hosted by three countries with three distinct football cultures. Spain, Portugal and Morocco each celebrate the game differently — in the stands, in the streets and in the bars — and fans who visit all three will experience three different tournaments in one. Here is what to expect from each.

Understanding these cultures is not just about fun. It helps you fit in, stay safe and get the most out of your trip. Football culture is local culture, and the World Cup is the best chance most fans will ever have to experience it up close.

Spanish football culture is visual and loud. The big clubs are famous for their tifos — huge choreographed displays of colour and flags — and their ultras groups, who sing throughout the match. The atmosphere is passionate but generally good-natured, and visiting fans are usually welcomed warmly, especially in the bars around the ground.

A few practical tips will help you fit in with local fans. In Spain and Portugal, learn a few words of the language and a couple of the local chants — fans appreciate the effort. In Morocco, dress respectfully when visiting religious sites and be aware that alcohol is not served everywhere. In all three countries, the golden rule is the same: be friendly, be curious and respect the home fans. Football brings people together, and the fans who make an effort to understand the local culture always have the best World Cup.